CX Elevated

Conference Branding

I began by working as part of a team of designers to establish the design for InMoment’s Customer Experience Elevated US conference. I was then tasked as the sole designer responsible for all aspects of the design and production for InMoment’s EMEA client conference held in Birmingham, United Kingdom. This included photography, branding, email campaigns, signage, and presentation design.

The challenge was that the US conference was held in Utah, which is known for its mountains. However, the UK is not as mountainous. I came up with the solution that no matter where you are in the UK or Europe, you are never more than a couple of hours from coastal cliffs. I used photos I had taken of various coastal cliffs to create a more relevant visual experience for the location of the conference.